The Tourism Rebranding Taskforce has been constituted to guide the repositioning of Kenya’s national tourism brand in response to evolving global markets, changing visitor expectations, and emerging national priorities. Rebranding matters now because how Kenya is perceived is shaped not only by marketing, but by lived experiences across sectors, institutions, and communities.

 

To inform this work, the Taskforce is seeking views from stakeholders and the public on perceptions of Kenya, experiences that shape confidence and trust, and ideas that can strengthen the country’s overall reputation and visitor appeal.

 

We invite you to share your views and contribute to shaping Kenya’s next chapter